Law marketing-europe.com

Question by Mr. Miguel Montoro, lawyer, managing director of Samon (Yokohama, Japan)

We are what we study. Because of this, it is fundamental that you clearly know what to invest your time in and how to feed your mind.

Know a little about multiple topics and above all have your own opinion. Being too specialised can be a limitation in the long term.

Apart from continuing to learn Law, in my opinion knowing about finances and marketing (communication and sales) is essential. Talent in Law is not enough. The aforementioned paralegal skills and each one’s character make the difference.

Finances: The key is to know how to manage money, how money works. Therefore “working a lot to earn money” is wrong. The appropriate thing is “to have ideas to make money work for you”. Study financial planning and think. Those who think find opportunities.

Marketing (communication and sales): A lawyer should improve his skills in order to understand the marketplace and detect business opportunities. Communicate efficiently to get your clients and prospects to perceive your capacity and to regard your firm as being able to give them efficient solutions. Besides, understanding human behaviour will lead people to hire your services. Learn how to sell better, without putting pressure on your potential client.

Wrong beliefs and prejudices make us lose opportunities. Open your mind. Avoid fear, prejudices and mental laziness. Ask the right questions and get answers.

Incorporate new ideas on a base of good values. Refresh your intelligence. Enjoy yourself by working and training.

Think big and question things. Have your own opinion. Make firm decisions and act.

© 2006-2010, Francesc Dominguez, marketing consultant, partner of Dominguez & Guiu.