http://www.lawmarketing-europe.com Law Marketing in Europe Tue, 06 Jan 2009 21:07:05 +0000 http://backend.userland.com/rss092 en Question by Carlos Carnicer, Chairman of the Consejo General de la Abogacía Española [General Council for the Spanish Legal Profession] and of Unión Profesional  We trust the people we know best. Perception is the door to business and opportunities. If the capacity of a professional group is recognised by society, this ... http://www.lawmarketing-europe.com/bar-associations-how-can-we-open-them-up-to-society-and-further-the-prestige-of-the-profession/ Question by  Jennifer Losada, Chairwoman of the Group of Young Lawyers of the Bar Association of Barcelona     Experience Talent does not distinguish between ages. Youth can be a fountain of opportunities. The main opportunity for young lawyers is that they do not usually have as many prejudices as some older ones. Preconceived ... http://www.lawmarketing-europe.com/young-lawyers-how-can-we-be-positively-different-on-the-legal-market/ Question by Juan Gónzalez-Blázquez, lawyer, partner of González-Blázquez & Barrenechea (Mexico City, Federal District)   The main benefit of advertising in the short term is brand awareness, which does not necessarily mean recall. If your practice decides to invest in advertising (ads) it should do so with professional rigour, defining first of all ... http://www.lawmarketing-europe.com/advertising-ads-what-benefits-does-advertising-provide-to-the-brand-of-a-law-practice/ Question by Gunter Zimmer, lawyer, executive partner of ZIMMERs (London, United Kingdom; and Cologne, Germany)   A brand should have visibility. The printed press, and in general the mass media, are a platform for gaining awareness, brand prestige and attracting the type of clients and cases that a law practice wants to ... http://www.lawmarketing-europe.com/printed-press-how-to-develop-your-brand-by-appearing-in-the-press/ Question by Rubén Castillo, lawyer, founding partner of Mendoza, Arias, Valle & Castillo (Panama City, Panama) Publish if you wish to be an expert. Publishing in prestigious media (local, national or international) affords prestige and visibility. Publish if you wish to be perceived, as the case may be, as a lawyer ... http://www.lawmarketing-europe.com/mass-media-how-can-we-use-the-media-ethically-to-develop-a-professional-image/ Question by Petri Nevalainen, a Lawyer from Prudentum (Finland)   The client values the “what part” of the service (i.e. the legal service), and “how” it is provided. Often, the service experience is just as important as the actual legal service. The way we deal with clients can make or break our ... http://www.lawmarketing-europe.com/clients-what-characteristics-of-a-law-practice-do-clients-appreciate/ Question by Bert Kerkman, lawyer, managing director of KerkmanLaw (Amsterdam, The Netherlands)    A poor international presence may lead us to lose clients. If one of your clients knows, or supposes, that you cannot help him abroad, he may contact another firm and you may end up losing the client. You should ... http://www.lawmarketing-europe.com/alliances-how-can-we-compete-better-internationally/ Question by David Schwaninger, lawyer of BLUM Attorneys at Law (Zurich, Switzerland)   What distinguishes an excellent lawyer from the rest? His image in the marketplace. Talent alone is not enough. Perception decides. It attracts new clients to you or drives them away. You probably know cases of qualified lawyers who do ... http://www.lawmarketing-europe.com/personal-brand-how-to-be-the-reference-lawyer/ Question by Mr. Suman J. Khaitan, lawyer, managing partner of Suman Khaitan & Partners (New Delhi, India)   If you understand how your potential client thinks and makes decisions, you will be on the way to obtaining his preference. I am not speaking about what he thinks, but rather about how he thinks. Let ... http://www.lawmarketing-europe.com/selling-how-to-sell-legal-services-without-putting-pressure-on-the-client/ Question by Mr. Miguel Montoro, lawyer, managing director of Samon (Yokohama, Japan)   We are what we study. Because of this, it is fundamental that you clearly know what to invest your time in and how to feed your mind. Know a little about multiple topics and above all have your own opinion. ... http://www.lawmarketing-europe.com/training-how-to-invest-your-time/